How to Create Digital Curb Appeal

Have you ever thought about your digital properties the way you think of your physical property? Your website, social media accounts, podcast, live stream and video channels have value.

Think about it… buying property is seen as a milestone.

You work hard to save money for a deposit and then get approved for a mortgage and finally purchase your first property.

Because of the big investment we’re careful to manicure our lawn, pick up the trash and sweep the walkway in front of our house.

Do you put the same care into your digital properties?

Your online property has value. The more you invest in it, the more value it will have for your business.

So, I want to ask, how are you managing your online portfolio? Are you creating digital curb appeal?

To analyze this, we can look at a few things, including your:

  • Reason for Existence
  • Website
  • Social Media Accounts
  • Branding

What Is Your Why?

But first, can I ask, do you understand the reason your organisation exists and the reason for your communication?

And, similarly, do you understand the reason for your online properties? How do they fit into your organisation’s reason for existence?

Getting a clear picture of your why and how your online properties fit into that will make deciding what to post a lot clearer for you.

Use all of this information as a filter.

Filter often.

Be a ruthless filterer.

Learn to filter.

Filter. Filter. Filter.

Do You Have a Website?

Setting up a website can seem very daunting, but it doesn’t need to be an impossible task. The most important part about having a website is to understand your end goal. What do you want people to do when they visit your website?

The most important thing is to keep this goal in mind. As you build out your website, it can be simple, as long as it meets this end goal.

So, ask yourself, what action do you want people to take?

  • Do you want them to get in touch for a free consultation?
  • Do you want to get them on your mailing list so you can get them into a nurture sequence?
  • Do you want to get them on the phone?

What do you want them to do? Set your website up to drive them to take this action.

Your Website Should Provide Value

Your website should also be a place where you can provide value. I talk about why you should create content in my article 7 Reasons You Should Start Creating Content.

Having valuable content on your website establishes you as a thought leader, allows you to start a conversation and gives potential clients an idea of what it might be like to work with you.

What’s Happening with Your Social Media Accounts?

While priority is on your website, because it’s your home base, you should also value your social media accounts.

While you don’t need to be on every platform you should focus on those where your audience is most likely to hang out.

Also, try to only set-up accounts that you can reasonably maintain.

Does Your Logo Represent You Well?

While your logo and branding are part of your digital curb appeal, don’t focus on this area and don’t let it stop you from getting started.

Remember that imperfect action is better than perfect inaction.  If you’re brave enough, you can go to a site like Canva and find pre-made logos that only require you to make some tweaks.

Alternatively, you can go on a website like Fiverr.com and find graphic designers there – from those just starting out to those who have extensive experience. Read their reviews and go with the one you’re the most comfortable with.

If you’d like a consultation on your digital curb appeal, feel free to get in touch and we can work together to make sparks fly for your business.

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