Maybe you’ve been sitting on the sidelines with a head full of ideas, but no one except your mom and girlfriend to talk to them about. Now is a great time to start creating content in your area of speciality, and there are multiple reasons why you should get started.
1. Creating content in your area establishes you as a thought leader
While you may be one of the most knowledgeable and thoughtful people in your field, no one will know about it if you don’t tell them. Creating content allows you to share your views and opinions. Content allows you to provoke thought, challenge the current line of thinking and present new research.
Now, I should clarify that simply creating content won’t make you a thought leader. However, creating good content that’s valuable will have an impact.
If you’d like some additional ideas on how to create good content, check out my article 5 Solutions to Making Content Creation Easier.
2. Clarifies your own thinking about subjects
You’ll never be good at something until you do it over and over again and the same goes for thinking and expressing your thoughts.
Talking about your ideas helps you clarify them. But it’s a little deeper than that. You’re not writing a Ph.D. dissertation. So, it’s not only important for you to express your ideas. It’s important for you to use messaging that resonates with your audience.
Creating content for your audience helps you get a handle on how to talk to your audience. It helps you learn what makes them stop what they’re doing and pay attention. It helps you learn what makes them stop scrolling and engage with your brand. It helps you learn what keeps them up at night and how you can provide a solution that gives them peace.
So, the time to create content starts now.
3. Gives prospective clients a way to connect with you
Creating content provides a way for potential clients to get an example of your work (and what it would be like to work with you). You can think of your content as a conversation piece. It won’t get you in the door, but it will start a conversation. It gives your potential clients a point to ask a question, respond to an idea you’ve presented or ask for help on an area where you’ve expressed expertise.
So, if you’re looking for a way to grow your client base, having a library of content to reference is a good place!
4. Helps you Develop Your Best Content
Similar to Point #2, in order to improve, you need to create over and over and over again. And as you create, you will begin to refine your message, and your delivery. Over time, you will know what your audience will respond to and what will meet their needs. In this way, you will begin to develop your best content. So, give yourself the grace to create your worst content so you can get to your best content.
5. Allows you to establish a body of work
Have you ever read a book by an author and when you turned the last page, you wanted more? The same thing happens when you create good content. If you do it right, you’ll leave your audience wanting more. And, they will begin to dig through your archives to find everything you’ve written about the topic. After they’ve read it all, they’ll want more from you, and they may even want to start working with you.
This is how you build your expertise.
6. Starts a conversation
If you’re passionate about what’s happening in your area of specialty, undoubtedly you’ll want to be in the conversation. As a business owner and thought leader, from time to time, you should be the one driving the conversation.
Creating content will allow you to do this. Stir the pot. Rock the boat. Challenge conventional thinking. Don’t do it for the sake of doing, but do it because you genuinely have something to say.
Your opinion could change the way things are done and will give others the opportunity to respond to your point of view. This is how you start the conversation.
Do you know the best part about starting the conversation? It’s becoming a thought leader. And thought leaders are sought after to work with, to speak at events, to appear on podcasts and to consult — all the things you truly desire as a business owner.
So are you convinced yet to create content?
7. Allows you to give back to the community
The final point we’ll cover in this article about creating content is that it allows you to give back to your community. There will be people who need your services but are unable to afford them. When you provide free, valuable content, you are serving them. You are letting them know that while they may not be able to work with you one-on-one for the next six months, they can benefit from your way of thinking and your way of doing things by consuming all of the content you have and implementing it.
So, if you’re ready to jump off the fence and dive deep into your own content, check out my article, 5 Ways to Make Content Creation Easier to get you started.