Rachel Lemons Aitken

How to find your ideal client

How to get to know and understand your ideal customer

To build a business that you can grow with intentionality, it’s very important for you to get to know and truly understand the heart and mind of your ideal customer. What is an ideal customer? Your ideal customer is someone who connects with your message and wants or needs what you’re selling.  It’s nice when friends and family like your social media accounts to be supportive of you, but if

How to Get UnStuck

14 Ways to Help You Get Unstuck

Have you ever felt stuck? Have you ever wanted to do something, like write a book, start a Youtube channel, begin to podcast, set-up a food truck, go into real estate, start public speaking or even apply for a big contract, but then you’ve gotten stuck? A lot of people talk about getting started, but not a lot of people talk about what it means to be in the thick

Marketing from Scratch

How to Start Marketing from Scratch

In this article, I’m going to help you as an up-and-coming business owner build a marketing road map that’s easy to understand. This mini-plan will give you the framework to build upon to get you started in thinking about how to find your ideal clients, understand them and serve them. In this article, we’ll make the assumption you’re just starting off and you don’t have a lot of initial capital

Business Adapted during COVID

Have You Adapted Your Business During the Pandemic?

While the COVID-19 pandemic has wreaked havoc on the world, it has also presented the opportunity for innovation and new revenue streams.  Many of our normal ways of doing business are gone — some of them will come back and others won’t. All of this has had me thinking about whether or not you’ve adapted your business to this new normal? Although some doors are closed, closed doors can actually

Creating a Mastermind

What’s a Mastermind and Should I Join One?

Mindset | Strategy | Intentional Execution | Consultation | Digital Discipleship What is a mastermind? A mastermind is a group of like-minded individuals who get together regularly to support, encourage and hold each other accountable. Every mastermind has its own culture, expectations and guidelines for running. Some groups are short term and run for 90 days while others meet continuously for years. The most important thing is creating a safe place for people to learn and grow. While

Fashion Designer - Strategy for Small Business

Why Strategy Is Important for Small Businesses

Mindset | Strategy | Intentional Execution | Consultation | Digital Discipleship Do you ever feel confused about why your sales are so-so and why it’s hard to find new clients? Or do you ever find yourself lacking clarity about how to grow your business? And when it comes to growing the business, does it ever feel like your employees aren’t on the same page and that sometimes they’re not even speaking the same language? Then, you may benefit

Change the Negative Story You Tell Yourself

Change the Negative Story You Tell Yourself

I ran my first half-marathon in Spain with no training.  It was painful. I remember pulling out my basketball shoes — the only gym shoes I owned at the time – and finding some clothes to run in. Then, I wrote a motivational quote on a notecard that I taped to the back of my discman.  To my uninitiated runner’s mind, that’s all I needed to climb every mountain through

What to Send Your E-Mail List

What to Send Your E-mail List

You’ve heard having an e-mail list is important, and you’ve started collecting e-mail addresses, but now you’re unsure what to send them. Sometimes the execution is much harder than the theory. But we’re gonna kick ourselves into gear and master the e-mail beast. (If you still need to set-up your e-mail list, don’t worry, I’ve got you! Check out my article, How to Set-up Your E-mail List) I’ll share a

Business Woman - How to Build Your Audience from Scratch

How to Build Your Audience from Scratch

You’ve just started your blog, vlog, podcast or website, and you’re wondering how to build an audience from scratch? Totally understandable! One of the hardest parts about creating content is finding people to serve. Did you see what I did there? Building an audience is all about figuring out who to serve. As someone who has several blogs, websites and other platforms, I believe one of the best ways to

Build Your Audience Before Your Publish

Build Your Audience Before You Publish Your Book

One of the biggest myths in writing (and most importantly selling) a book is if you write it they will come (Thanks Field of Dreams). The reality is millions of books are written each year and in order for you to stand out in the crowded book market, you need to build an audience of people who care about what you have to say. The best way to do this