Author: jarue

Strategy is Important for Small Businesses

Why Strategy Is Important for Small Businesses

When you think about strategy, what comes to mind?   Do you imagine a group of executives in a conference room at a retreat writing on big posters and pressing sticky notes against the wall? If this is the only image you can conjure up, then you may not think strategy is relevant to your small business.  After all, you sell a product or offer a service.  Isn’t strategy development…

Change the Negative Story You Tell Yourself

Change the Negative Story You Tell Yourself

I ran my first half-marathon in Spain with no training.  It was painful. I remember pulling out my basketball shoes — the only gym shoes I owned at the time – and finding some clothes to run in. Then, I wrote a motivational quote on a notecard that I taped to the back of my discman.  To my uninitiated runner’s mind, that’s all I needed to climb every mountain through…

When God Gives You a Dream

Do You Have a Dream You Want to Make Reality?

When God gives you a dream to write a book, start a business or launch a project, it’s probably going to scare you, and that’s the point. If your dream doesn’t scare you, then it’s probably just your creative idea because God is a God of ideas that seem wild and crazy to us. God’s ideas are often out of your reach and outside of what you could accomplish on…

What should I send to my e-mail list

What to Send Your E-mail List

You’ve heard having an e-mail list is important, and you’ve started collecting e-mail addresses, but now you’re unsure what to send them. (If you still need to set-up your e-mail list, don’t worry, I’ve got you! Check out my article, How to Set-up Your E-mail List) Sometimes the execution is much harder than the theory. I’m gonna keep it completely real with you. THIS IS MY ETERNAL STRUGGLE. But we’re…

How to build your audience from scratch

How to Build Your Audience from Scratch

You’ve just started your blog, vlog, podcast or website, and you’re wondering how to build an audience from scratch? Totally understandable! One of the hardest parts about creating content is finding people to serve. Did you see what I did there? Building an audience is all about figuring out who to serve. As someone who has several blogs, websites and other platforms, I believe one of the best ways to…

Build your audience before you publish your book

Build Your Audience Before You Publish Your Book

One of the biggest myths in writing (and most importantly selling) a book is if you write it they will come (Thanks Field of Dreams). The reality is millions of books are written each year and in order for you to stand out in the crowded book market, you need to build an audience of people who care about what you have to say. The best way to do this…

How to Make Content Creation Easier

5 Solutions for Making Content Creation Easier

You know that creating content can make a big difference in your business or organisation, but the thought of creating it is daunting. When you’ve tried content creation in the past, it’s turned into an all-day endeavor, and ain’t nobody got time for that! I want to ease your fears, help you work through some problems and give you a few easy ways to quickly create and repurpose content. So…

7 Reasons you should start creating content for your business

7 Reasons You Should Start Creating Content Now

Maybe you’ve been sitting on the sidelines with a head full of ideas, but no one except your mom and girlfriend to talk to them about. Now is a great time to start creating content in your area of speciality, and there are multiple reasons why you should get started. 1. Creating content in your area establishes you as a thought leader  While you may be one of the most…

Does your business have digital curb appeal

How to Create Digital Curb Appeal

Have you ever thought about your digital properties the way you think of your physical property? Your website, social media accounts, podcast, live stream and video channels have value. Think about it… buying property is seen as a milestone. You work hard to save money for a deposit and then get approved for a mortgage and finally purchase your first property. Because of the big investment we’re careful to manicure…

Is it too late to start my online business

It’s Not Too Late to Start Your Online Business

You’ve always had an idea for a business, and finally you have the opportunity to make it a reality. The problem is, you don’t know how to get started and you’re worried that it’s too late. Don’t worry, it’s not too late and you’ll get some ideas on how to get started in this article and throughout this blog. At the time of publishing this article, we’re in the middle…