Strategic Communications

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Understand why you're communicating

Do You Understand Why You’re Communicating?

Normally, I’m flooded with ideas about social media, magazines, websites, SEO, blogs, videos and every other form of communication when working on strategic communication plans. In the middle of understanding all the possibilities and needs, there’s always a moment when I mentally step back and ask the simple but very important question “What’s the point of our communication.”   More importantly, “Who’s listening and who cares?” Asking “So What?” It