To build a business that you can grow with intentionality, it’s very important for you to get to know and truly understand the heart and mind of your ideal customer. What is an ideal customer? Your ideal customer is someone who connects with your message and wants or needs what you’re selling. It’s nice when friends and family like your social media accounts to be supportive of you, but if
How to Build Your Audience from Scratch
April 26, 2020
You’ve just started your blog, vlog, podcast or website, and you’re wondering how to build an audience from scratch? Totally understandable! One of the hardest parts about creating content is finding people to serve. Did you see what I did there? Building an audience is all about figuring out who to serve. As someone who has several blogs, websites and other platforms, I believe one of the best ways to
Build Your Audience Before You Publish Your Book
April 16, 2020
One of the biggest myths in writing (and most importantly selling) a book is if you write it they will come (Thanks Field of Dreams). The reality is millions of books are written each year and in order for you to stand out in the crowded book market, you need to build an audience of people who care about what you have to say. The best way to do this