Marketing

Marketing from Scratch

How to Start Marketing from Scratch

In this article, I’m going to help you as an up-and-coming business owner build a marketing road map that’s easy to understand. This mini-plan will give you the framework to build upon to get you started in thinking about how to find your ideal clients, understand them and serve them. In this article, we’ll make the assumption you’re just starting off and you don’t have a lot of initial capital

How to find your ideal client

How to get to know and understand your ideal customer

To build a business that you can grow with intentionality, it’s very important for you to get to know and truly understand the heart and mind of your ideal customer. What is an ideal customer? Your ideal customer is someone who connects with your message and wants or needs what you’re selling.  It’s nice when friends and family like your social media accounts to be supportive of you, but if