In 2012, my book, Fish Food, was published by Review & Herald (now Pacific Press).  I experienced the various states of book development, from developing a book proposal with sample chapters to writing a full manuscript and working with an editorial team for revisions.

One of the most challenging parts of the process was working through the marketing process of the book.  Looking back, I have the hindsight to see the opportunities that exist to develop a platform, build an audience and create interest and demand for a book.